It is the age of gourmet coffee and its connoisseur creatures, otherwise known as millennials. But are today’s convenience stores up to the higher java challenge?
The data indicates the convenience channel could benefit from making more of an effort. From the latest preparation techniques to sourcing the beans themselves, going the extra gourmet mile is what the new generation of coffee lovers want; they are clearly not satisfied with their parents' drip brew, according to the National Coffee Association (NCA).
The association’s latest National Coffee Drinking Trends (NCDT) report revealed:
- Daily consumption of espresso-based beverages has nearly tripled since 2008.
- Between 2008 and 2016, past-day consumption of gourmet coffee beverages soared from 13 percent to 36 percent among 18- to 24-year-olds, and from 19 percent to 41 percent for those aged 25-39.
- For espresso-based beverages alone, the jump went from 9 percent to 22 percent for the 18-24 age group, and from 8 percent to 29 percent for the 25-39 group.
Here are six quick market sips/industry tips to help c-stores reach higher coffee ground: