What members are saying...


    After seeing many organizations I saw that SAASOA is very enterprising and are a core of the business community in and around Alabama. SAASOA is doing a lot of  good for the people in the community by doing many activities like Blood Camps, Health Fairs, Volunteering activities, Scholarships, etc. I am lucky to be a part of a group like this and I encourage my friends and community members to be a part of SAASOA.

    -Mahesh Batavia, Liquor Store Member, Mobile
  • In the nearly 2 years that we have been partnered with SAAAOA we have seen a growth in sales, profits and customer count in their group’s stores. The key to maximizing this is to become more seamless in execution,pricing and positioning. I am excited about the future with SAASOA and Coca-Cola.


    -Patrick Gueret, Coca Cola

    SAASOA’s intention is to help their members and our community should support it by joining it. SAASOA is very committed to help our community and the financial profits are very substantial.

    -Haresh Patel, Multiple Store Member, Montgomery
    Each and every member of SAASOA have their own voice. When it comes to making decision everyone is involved. We are like one big family!
    -Rocky Patel, Multiple Store Member, Saraland

  • The attention to detail and the constant striving to attain complete compliance by it's members is a true testament to the dedication the leaders of this organization have to it's success.  I am proud, on the behalf of Hackney, to be associated with such a successful and influential group such as SAASOA.
    -Marty Howell, H.T.Hackney
    SAASOA has not only successfully brought the businesses together, but they have also brought the communities together.
    -Nishit Prajapati, Multiple Store Member, Ozark
    My relationship with SAASOA has been a huge influence on my personal and professional life. Over the past years I have learned on their culture and values and how important solid relationships are. I truly believe that their passion for the community is genuine.
    -Mike Pritchett, GDC, Mobile

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Recent blog posts

Getting your new beverage into a major retail account can be very exciting, but in order to have a successful brand and make a lot of money, you need to make sure consumers are purchasing your beverage over and over again.

Just getting your beverage in a retailers cooler or on their shelf doesn't mean instant sales because you are competing with thousands of other existing products.

If you want to boost the sales of your new beverage, you have to use in-store merchandising strategies and sales promotions to motivate consumers to purchase your product.

In-Store Merchandising Strategies

One thing a lot of new beverage companies don't realize about the big beverage companies is their relentless effort to effectively merchandise their products in the store to sell.

Where you place your product in the store, on the shelf and in the coolers has a dramatic effect on influencing a consumer to purchase your product.

I can't give away all my secrets, but there are merchandising strategies that you can use to boost the sales of your product.

For example, placing your beverage on the center row nearest the cooler door handle will dramatically boost your sales.

Creating floor displays in prominent positions will build brand awareness and influence consumers to purchase your product. 

Selling your new beverage or unique product to convenience stores is extremely lucrative when you understand the amount of consumers that shop in c-stores...

There are over 152,000 C-stores in the US... with the majority being independent-store owned operators.

The convenience store industry continues to be dominated by single-store operators, which account for 62.9 percent of all convenience stores (93,819 stores in total), with a growth rate of 0.7 percent matching the industry's growth.

Understanding that the majority of c-stores in the US are not corporate owned means you have an easier route to market.

C-stores are known to carry the newest and most innovative beverages which make them a destination for consumers that are seeking out new beverages.

Why Do C-Stores and Beverages make such a good match? 

Foodservice has become a key area of opportunity for convenience stores across the country. As more retailers focus on providing a wider variety of fresh, high-quality food offerings, competition is heating up within the market as stores strive to gain a greater share of stomach and compete with restaurants with what Technomic calls “retailer meal solutions,” or RMS.

Many retailers are ramping up the guest experience inside the store with new concepts and store revamps to better position themselves for continuing growth in the foodservice category, as well as increased competition.



Fresh & Healthy

“Better for you” and even “better for the planet” are selling points that resonate with consumers. Locally raised, natural, GMO-free, hormone-free and sustainable are among the buzzwords that many guests are seeking. A sandwich or pizza that is made to order is not only fresher, but it can also be customized to suit a guest’s dietary desires, or lack thereof.